Work In Progress
Brand Refresh, Site Redesign, Content Strategy + More
What It Is.
Currently, a work in progress to refresh, reinvigorate, and expand the branding for one of the country’s foremost support groups for parents of trans children of any age.
Why It’s Here.
I was appointed to the board of this all-volunteer non-profit in April 2024 as the Communications + Marketing Chair. Aside from fimly believing the organization's work is worthy of note, this effort will be a comprehensive brand refresh aimed at growing the organization, its chapters, and its fundraising.
So What?
I’m thoroughly enjoying the process of crafting comprehensive contemporary branding for Trans/Parent atop the existing solid foundation.
The Refresh
A comprehensive rationale for design decisions is forthcoming.
OLD
over tracked typesetting, type is too light, icon is the icon for heterosexuality
NEW
updated custom logotype, icon is a customized trans icon that interacts with the logotype