Brand Identity Proof of Concept Deck
What It Is.
A look book crafted during the proof-of-concept phase in the development of St. Louis stylist and salon owner Natalie Clark's makeup line.
The logotype, marks, aesthetic, and tagline in this lookbook were all developed to present to investors.
Why It’s Here.
It showcases a dexterity for working in fashion and beauty.
With Natalie’s whole-hearted enthusiasm, I pursued a riotous, Glam Punk vibe inspired and informed by cut-and-paste, photocopying, tattoos, and graffiti.
So What?
While the line never progressed past the formulating of a handful of the products, the experience of working closely with an entrepreneur to develop their brand was immensely rewarding and instructive.
